Digital Experience

3 Key Elements in Transitions From Selling Products to Software as a Service

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It is a major endeavor to transition your business to a Software as a Service model (SaaS). Changing from selling products to selling Software as a Service reshapes the most fundamental parts of your business. Every step along the customer journey, the way products are designed and developed, and all the supporting functions need to be addressed. Once the magnitude of the efforts is well understood, a second question arise: “What is the best way to transform?”

While the answer changes from business to business, there are three core elements that are expected in all transitions: speed, cost, and stability. Top execs require timelines to be as short as possible, the expenses to be as low as they can be, and the transition to happen without disrupting the core business.

1. Speed: Structure the transformation ‘one use case at the time’

In traditional methods, companies use holistic approaches that tackle the overall transition as a single orchestrated effort. Transformation teams tend to be structured mirroring business functions (Sales, Support, Product, etc.). Timeline starts with a lengthy first phase of company-wide diagnosing, followed by defining company goals, re-building the business and technology architecture at scale, launching large implementation teams, and then finally emerging as a new company after a multi-year journey.

Instead, TechTorch focuses on one use case at a time. We have seen, again and again, a major part of any transformation can be broken down into small elements. Individual use cases can be designed, tested, deployed and duplicated quickly. Empowered small agile teams can achieve targeted outcomes per use case in a matter of weeks.

Small teams rely less on time-consuming processes and more on reliable concepts, weekly demos, short memos, and even shorter decision-making meetings.

While it may feel uncomfortable to have multiple small teams working parallel to each other, the pieces of the puzzle will come together rapidly.

2. Cost: Leverage available information and technology wherever you can

While some core use cases are very specific to each company, most of them require capabilities that are quite common among businesses and technologies that are commercially available. Instead of spending time and money in redefining common capabilities and rebuilding technologies that can be bought, we believe the businesses should focus their attention on the few core elements that differentiate them from others.

This is why TechTorch offers pre-packaged use cases with capabilities and technology that have been successfully battle-tested. You can go from design to production in record time without surprises, at a low cost and, more importantly, with clarity.

3. Stability: Align teams and test before developing

Disruption in transitions come when teams work in silos with unclear accountability, there is lack of alignment on what capabilities are required and what technologies need to be put in place, and when information is partial and not fully available to all. Too many transitions to Software as a Service derail and create disruption when multiple teams fail to work together effectively.

TechTorch offers a common environment for all team members to access information and share views. Use cases are configured in that environment according to the business need and operations requirements. Teams can simulate use cases and visualize the results before decisions are made. And once decisions are made, taking the use cases to production follow the exact specifications that teams have agreed to.

Get your transformation in action with TechTorch.

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