Changing from selling products to selling Software as a Service reshapes the most fundamental parts of your business. Every step along the customer journey, the way products are designed and developed, and all the supporting functions need to be addressed. Once the magnitude of the efforts is well understood, a second question arise: “What is the best way to transform?”. While the answer changes from business to business, there are three core elements that are expected in all transitions: speed, cost, and stability.